Director, Brand Insights & Analytics

About the position

The Director, Brand Insights & Analytics le Chipotle’s brand, marketing, and consumer analytics capabilities, overseeing competitive intelligence, marketing measurement, reporting, and strategic analytics. This role partners closely with Marketing, Media, Finance, Culinary, Strategy, and Digital teams to translate complex data into actionable insights that inform marketing strategy, menu innovation, and business growth. Leading a high-performing team of analytics managers and data science talent, the Director will establish analytical standards, drive experimentation and measurement rigor, and deliver executive-ready insights that improve decision-making across the organization.

Responsibilities

• Lead the vision, strategy, and operating model for Brand Insights & Analytics, aligning analytics priorities to business and marketing objectives.
• Partner with Marketing, Finance, Culinary, and Strategy leadership to inform decision-making across brand strategy, menu innovation, promotions, and growth initiatives.
• Translate complex business questions into structured analytical approaches and actionable recommendations.
• Oversee competitive intelligence, external data partnerships, and marketing measurement capabilities.
• Lead measurement approaches across MMM, campaign performance, experimentation, and incrementality.
• Guide scalable reporting and dashboard ecosystems that support trusted business visibility.
• Lead analytics for LTOs, promotions, marketplace initiatives, and other strategic growth opportunities.
• Establish test-and-learn frameworks including geo tests, marketplace pilots, and causal measurement approaches.
• Integrate first- and third-party data to identify performance drivers and consumer insights.
• Build, lead, and develop a high-performing analytics organization, establishing standards for analytical rigor, storytelling, and stakeholder engagement.
• Create strong partnerships across Marketing, Media, Finance, Culinary, Strategy, and Digital organizations.
• Deliver executive-ready presentations and narratives that clearly communicate implications, tradeoffs, and recommendations.
• Foster a culture of curiosity, experimentation, collaboration, and continuous improvement.

Requirements

• Bachelor’s degree required in Analytics, Statistics, Economics, Engineering, Computer Science, Marketing Science, or related quantitative field preferred; advanced degree preferred.
• 10+ years of experience in analytics, marketing science, consumer intelligence, or related fields.
• 5+ years of experience leading high-performing analytics teams and cross-functional initiatives.
• Experience spanning marketing measurement, experimentation, consumer analytics, and strategic decision support.
• Experience working with both first-party and third-party datasets to generate business insights.
• Strong understanding of MMM, incrementality testing, experimentation, and campaign analytics.
• Proficiency with SQL and familiarity with Python/R, Snowflake, and BI tools (Power BI/Tableau).
• Experience applying advanced analytical techniques and synthesizing insights into business recommendations.
• Experience leveraging AI tools to improve analytics and insight generation.
• Strategic, intellectually curious leader with strong business acumen.
• Strong communicator and storyteller who influences senior stakeholders.
• Collaborative leader who develops talent and drives accountability.
• Comfortable navigating ambiguity and balancing strategy with execution.

Nice-to-haves

• Preferred experience in restaurant, retail, QSR, or consumer-facing industries

Benefits

• medical, dental, and vision insurance
• 401k
• sick leave
• vacation time