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Director, Global Merchandising – Blue Tab
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Director, Global Merchandising – Blue Tab
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About the position
Blue Tab represents one of Levi's most ambitious growth opportunities and the evolution of the brand's premium expression of denim lifestyle. Rooted in heritage craftsmanship and premium denim, Blue Tab combines exceptional product, modern design, and compelling storytelling with the power and scale of one of the world's most iconic brands. As Director, Global Merchandising – Blue Tab, you will set the product vision, shape the consumer and category strategy, bringing together a dedicated cross-functional team to build a premium, head-to-toe lifestyle assortment grounded in elevated fabrics, craftsmanship, and point of view. For someone energized by building, scaling, and defining businesses, this is a rare opportunity to help create the next chapter of premium product at Levi's while working within a global organization committed to long-term growth, innovation, and brand elevation.
Responsibilities
Define and evolve the global product vision and category strategy aligned to brand priorities
Lead long-range planning and seasonal merchandising frameworks to support growth and innovation
Translate consumer insights and market trends into actionable product direction
Own and refine assortment strategy and line plan, ensuring clarity, focus, and scalability across markets
Drive product from concept through launch and in-season performance management
Ensure alignment to brand positioning, quality standards, and price-value expectations
Accountable for category performance, including revenue growth, margin, and full-price sell-through
Partner closely with Planning to optimize product mix and performance outcomes
Lead in-season business analysis to identify risks and opportunities
Champion a deep understanding of target consumer segments
Partner with Marketing to develop compelling product stories and go-to-market strategies
Ensure product consistently reinforces brand positioning and differentiation
Collaborate across a matrixed global organization to align teams to a shared vision
Drive clear decision-making and prioritization across product, financial, and brand objectives
Partner with regional teams to ensure balance between global consistency and local relevance
Lead and develop a merchandising team
Foster a culture of accountability, innovation, and continuous development
Requirements
10+ years of merchandising, product merchandising, or category leadership experience within apparel, lifestyle, premium, or luxury-adjacent brands
Built and scaled categories, product concepts, or businesses with measurable commercial impact
Elevated point of view on product, style, fabrication, quality, and brand storytelling
Experience developing consumer-led strategies, assortment architectures, and long-range product visions
Balances elevated product instincts with revenue, margin, and productivity goals
Influences across partners like Design, Product Development, Sourcing, Planning, and Marketing
Comfortable leading through influence, setting direction, and rallying teams around a shared vision
Thrives in entrepreneurial environments where initiative and building new capabilities are part of the opportunity
Energized by creating the future of a brand, category, or consumer proposition and bringing that vision to life through product and team leadership