Develop and execute localized marketing strategies to achieve regional business goals and resonate with local communities
Bring the DICK’S brand to life through local activations during key sports moments
Deliver market intelligence for audience segmentation, messaging strategies, and media plans
Monitor and analyze competitive activity and activate proactive and defensive market-share strategies
Collaborate with the GO marketing team on locally resonant strategies and tactics for new store openings
Guide event planning, experiential activations, and brand-led experiences for House of Sport DICK’S Sporting Goods stores
Bridge national marketing and store teams, ensuring communication and local adaptation
Oversee local media strategies to amplify brand storytelling and drive store traffic
Build strategic relationships with youth, high-school, and collegiate sports organizations
Leverage proprietary assets to create differentiated experiences and deepen community ties
Activate national partnerships through tailored community experiences and grassroots efforts
Manage the tiered giving program within the territory
Represent the DICK’S Foundation by nominating organizations for grants and distributing approved grants
Support local grant giving and execution through the regional grant-giving budget
Manage partner and vendor relationships, events, and programs
Manage the field marketing budget and optimize ROI, efficiency, and innovation
Serve as a media-trained brand spokesperson for local press and brand storytelling
Participate in district cross-functional leadership, decision-making, store visits, meetings, and operating rhythms
Lead assigned Areas of Responsibility across priority field marketing initiatives
Champion the Loyalty program in stores and local communities
Requirements:
Bachelor's Degree
4-year college degree in Marketing, Advertising, Business Administration or Communications
5-7 years of experience, including 3-5 years of related experience as a regional or company merchandise or marketing professional in a retail or multi-unit environment
Valid driver's license
Successfully pass comprehensive criminal background and motor vehicle checks
Excellent interpersonal and team building skills
Ability to multi-task and work independently in a fast-paced environment
Flexible availability including some nights, weekends and holidays
Some travel within territory required
Cameras must be on during all virtual interviews
AI tools are not permitted during any part of the interview process
Offers are contingent upon a satisfactory background check, which may include ID verification