Job Description: Own pod-level GTM strategy and execution for new features and enhancements. Define and evolve positioning and messaging for our admin financial workflows. Maintain a live view of competitive intelligence & differentiation. Support product-led growth initiatives in partnership with Product and Lifecycle Marketing. Partner with Product and Design to influence roadmap priorities. Enable customer-facing teams with playbooks and training. Measure and report impact of campaigns and PLG initiatives. Act as the voice of the customer: analyze insights to represent enterprise needs back to stakeholders. Requirements: 5+ years of B2B product marketing experience, including building and scaling repeatable GTM processes for complex product/feature releases. Proven track record developing positioning and go-to-market strategies for corporate / enterprise audiences. Experience turning Admin / workflow capabilities into sales-ready solutions. Demonstrated experience owning GTM for a product, from positioning through adoption and ongoing optimization. Hands-on experience building sales enablement materials. Experience working on product-led growth motions alongside traditional sales-led motions. Strong ability to partner cross-functionally with Marketing, Sales, CS, Demand Gen, and Product. Equal parts creative storyteller and analytical thinker, with a figure it out mindset. Benefits: Market competitive salary Stock options that you’ll help make worth a lot 12 paid holidays Flexible PTO 401K with ezCater match Health/dental/FSA Long-term disability insurance Mental health and family planning resources Remote-hybrid work from our awesome Boston office OR your home OR a mixture of both home and office Employee meal program (and many more goodies) when you’re in our office