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[Remote] Culture Programs & Activation Specialist
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[Remote] Culture Programs & Activation Specialist
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Note: The job is a remote job and is open to candidates in USA. AAA-The Auto Club Group is seeking a Culture Programs & Activation Specialist to design and deliver employee-facing program activation that enhances understanding and adoption of key culture mechanisms. This role involves coordinating the execution of culture programs and producing materials to support consistent rollout and reinforcement across the organization.
Responsibilities
Develop activation plans for culture mechanisms, including recognition moments, listening to follow-through guidance, and culture campaigns
Create leader-ready activation materials such as talking points, email drafts, intranet content inputs, and simple toolkits that support adoption
Maintain a coordinated culture activation calendar aligned to the Culture & Experience portfolio and key enterprise moments
Lead wellness program execution through a structured activation approach, including program planning, promotion strategy, and participant experience design across the ACG footprint
Maintain wellness-related intranet content, program calendar inputs, and employee-facing resources so materials remain current, easy to find, and practical to use
Translate culture priorities into clear, employee-friendly materials, tailoring for frontline and non-desk audiences where needed
Partner with stakeholders to collect stories, examples, and best practices that reinforce desired behaviors and strengthen credibility
Coordinate with internal corporate communications to align messaging, confirm accuracy, and select appropriate channels for distribution
Track basic effectiveness signals (feedback themes, participation trends, participation indicators) and recommend improvements to increase clarity and adoption
Build reusable templates and activation standards that reduce rework and improve consistency across culture program rollouts
Skills
Bachelor's degree in Human Resources, Business, Communications, Marketing, Organizational Development, or a related field required, or an equivalent combination of education and relevant experience
4 years of experience in employee programs, engagement, wellness coordination, internal program activation, or related work required
Ability to translate program intent into practical activation materials and resources that leaders can use
Strong writing and message framing skills, with the ability to simplify complex topics into usable materials
Strong project management skills, including planning, timelines, and stakeholder coordination
Strong partnership skills and judgment in coordinating with corporate communications and other teams
Experience supporting programs for distributed or frontline employee populations
Benefits
Medical plans with multiple coverage options, including HSA eligibility.
Prescription drug coverage.
Dental and vision benefits.
Employee Assistance Program (confidential support services).
Company-paid basic life insurance.
Optional supplemental life insurance and dependent coverage.
Short-term and long-term disability coverage.
Critical illness, accident, and pet insurance options.
401(k) plan to support long-term financial goals. 3% automatic deferral upon eligibility; may contribute 1% to 50% of eligible earnings, either pre or post tax. Company match of 50% paid on employee contributions up to 6% of pay, payable to employees following the end of the year; immediate vesting. Additional company contribution of 4% of pay each pay day into your account; 100% vested after three (3) years of service.
Health Savings Account (HSA) and Flexible Spending Accounts (FSA) options.
Paid Time Off (PTO): Accrual-based, increases with tenure, eligible at 90 days of employment. Full-time new employees will receive up to 12 PTO days annually; accrual based on start date and may include additional PTO based on role and/or state & local requirements.
Paid Holidays: Full-time employees are eligible for 10 company-paid holidays annually, in addition to 1 mental health day, 2 floating holidays and 1 volunteer day.
Paid leave programs, including parental, bereavement, jury duty, and military leave.
Tuition assistance (up to $5,250 annually; 80% covered by ACG).
Professional certification support with 100% reimbursement for eligible programs.
Opportunities for career development and advancement.
Complimentary AAA membership with roide assistance and travel discounts.
Adoption assistance program.
This position can work remotely from a home office for day-to-day operations unless occasional travel for meetings, collaborative activities, or team building activities is specified by leadership.
Company Overview
AAA - The Auto Club Group (ACG) is the second largest AAA club in North America, serving more than 13+ million members across 14 U.S. It was founded in 1901, and is headquartered in Dearborn, MI, US, with a workforce of 5001-10000 employees. Its website is