Note: The job is a remote job and is open to candidates in USA. HireTalent is a staffing and recruiting firm seeking a Senior Associate, Journey Builder to deliver personalized customer experiences using Adobe Experience Platform and Adobe Journey Optimizer. The role involves designing customer journeys, collaborating with teams, and optimizing campaign performance.
Responsibilities
Design, configure, test, and optimize personalized customer journeys using Adobe Journey Optimizer (AJO)
Build journey logic leveraging Next Best Action (NBA) strategies and business requirements
Create, refine, and validate audience segments within Adobe Experience Platform (AEP)
Use real-time customer data and behavioral signals to deliver personalized experiences
Collaborate with marketing, analytics, and cross-functional teams to enhance customer engagement
Perform end-to-end quality assurance for customer journeys, events, triggers, wait steps, and personalization rules
Monitor campaign performance, troubleshoot issues, and continuously optimize journey effectiveness
Serve as a subject matter expert for Adobe Journey Optimizer and Adobe Experience Platform
Contribute to platform governance, best practices, and process improvements
Skills
Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
3+ years of experience in marketing operations, lifecycle marketing, or digital campaign execution
2+ years of hands-on experience with Adobe Journey Optimizer (AJO), Adobe Experience Platform (AEP), Salesforce Marketing Cloud, or similar marketing automation platforms
Strong understanding of customer journey orchestration, personalization, event-driven marketing, and decisioning frameworks
Experience with audience segmentation and campaign quality assurance
Excellent communication and collaboration skills
Experience working in Agile or cross-functional team environments
Experience in healthcare, financial services, or other regulated industries
Exposure to JSON, APIs, and event paylo
Knowledge of responsive email design and accessibility standards
Understanding of Next Best Action (NBA) personalization frameworks
Benefits
100% Remote
Monday–Friday, 8:00 AM – 5:00 PM EST
Company Overview
HireTalent is a certified Minority Business Enterprise (MBE) workforce solutions firm, specializing in securing the best talent fits in Executive/Retained Search, Direct Hire Placements, MSP, SOW, and nationwide hiring program management and support. It was founded in 1997, and is headquartered in New York, New York, USA, with a workforce of 1001-5000 employees. Its website is